American Sports Brand Goals

The overall aim of the current project is to:
Enhance and create a deeper understanding of U.S. society, culture and values among a multinational group of undergraduate students through an intensive and thorough study that leads to an understanding of the formation, development and business practices of the American Sports Brand.

The specific goals of the program are fourfold:

Goal 1: Provide opportunities for undergraduate students to obtain actionable knowledge of the background and foundations of the American Sports Brand (Module I).

Goal 2: Provide opportunities for talented undergraduate students to obtain actionable knowledge of the United States sports industry as a major and successful business (Module II).

Goal 3: Provide opportunities for undergraduate students to obtain actionable knowledge of the various environmental influences (e.g., legal issues, globalization, women’s sports development) that have shaped and continue to evolve the American Sports Brand into a world-class sports industry model (Module III).

Goal 4: Develop strong bilateral professional relationships between American students, faculty, and working industry professionals and students from participating countries that will lead to future collaborations in industry, education, and scholarship beyond the timeframe of the exchange program.