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The Center for Sport Management Research and Education at Texas A&M University hosted a sport management exchange and study tour for 15 international undergraduate students from five Department of State-designated countries (Indonesia, Nigeria, Russia, Turkey, and Venezuela) and five American undergraduate students from July 9th to August 16th, 2008. The theme of the 2008 program was the same as the 2007 program, the American Sports Brand (ASB), and an original model was utilized as a thematic guide for the academic and study tour components of the program.

Participants in Study of the U.S. Institutes were among the approximately 30,000 individuals who participate in exchanges managed by the Department of State’s Bureau of Educational and Cultural Affairs (ECA) each year. Other ECA exchange programs include the Fulbright Program and the International Visitor Leadership Program. Through a range of academic and professional exchanges, the Bureau seeks to increase mutual understanding between the United States and other countries

The FAX program's main goals are to create actionable knowledge related to the management of sport for both the international and U.S. students, and the fostering of a greater understanding of the United Sates and the participating countries. Further, results will be realized in the subsequent and on-going positive diffusion of various histories and values, as well as cultural and sport industry best practices in the countries of the participants. Total funding for the 2009 project from the Department of State's Bureau of Educational and Cultural Affairs is $300,000.